0 Consider Communication Channels to Best Reach Your Target Audience Your communication channels may vary depending on the segment of your target audience . Communication Planning by Sophia Tutorial WHAT'S COVERED In this lesson, we'll discuss how to plan out a project's communications: 1. Develop a communication plan that would effectively deliver the central message to the intended audience. H\@}L$I2a F;YabE~3*h~9uMMtxlYkos,O/4dUui6N]vO6gn'^b?[\O)K=~/e/6=KZ1qL3:Mjb Communication Strategies Communication Strategies Description Communication strategies are plans for communi-cating information related to a specific issue, event, . Step 1: List your project's communication needs Every project is different, so start by determining the size of the project, the nature of work being done, and even the client's unique preferences. Outline and write your plan, keeping your audiences in-mind. Course Hero is not sponsored or endorsed by any college or university. In other words, managers use a communication plan to create a formal process for sharing information. This textbook can be purchased at www.amazon.com, Some examples of types reported on with each project are status reports. xref 3. Formulate a central message around which to develop your communication plan. A communication plan is a tool used in the processes of project management. Purpose and Scope A group of communications professionals from multiple schools and divisions across the university prepared this document. 8j@!qF2\? Vision & Goals Describe the vision you want to achieve over the next one to five years regarding communications within your organisation. Include documentation. SHARE Include the burndown chart. ]``pf. '56s$.=*|R^LcN*3T6|1mbc6KO`0%>(LvS` 4xrB?e"`*=fy|K%l&8G9bE.a16sn*r9[&utjN|wE%0?GgMQ--:~eTR66vE\\2\ WP 4::@&..Hjh(ml2-$ Command staff should be familiar with the contents of this plan and use it as a guide when responding to a crisis. Communications Management Approach. CART captioning and this realtime file may not be a totally . Along with how do these terms have value in business? Issue identification and profiling is the first step in the planning process. The 5 stages of group development are: Forming, storming, norming, performing and adjourning. %PDF-1.6 % endstream endobj 1179 0 obj <>stream This is a type of action plan that may identify the content, goals, responsibilities, sources, audience, format and channel for a list of planned communications. %PDF-1.3 % Hj 0 3.0 PLANNING As part of the communications planning process, it is important to know who the stakeholders The study justified the needs for effective strategic planning and more significantly an effective communication across the organizational ladder to ensure the realization of organizational . 2249 0 obj<> endobj Choose from downloadable templates in Microsoft Excel, Word, and PowerPoint, as well as PDF and Google Sheets formats. A communications plan can be as simple as a spreadsheet. 0000002218 00000 n 0000004226 00000 n CIP is a site-specific overall plan to enable mean-ingful community involvement throughout the Superfund cleanup process. !++wv$.?qe7s>cNfou)zmzL[{&_d>!iMTs0v>H4/Zg>[p1k*l.tK\K%q55;icbZd}$?WxC-]8::::::%kbafAfVjZVvt)""""O'0{ z { z3ll+SJ }MF*McXf9Md Communication Access Realtime Translation (CART) captioning is provided to facilitate communication accessibility. Market analysis identified the target market, which consists of two groups: private and corporate buyers. There are various components of the communication process. Shira pays $2245 per month towards it. Purpose A crisis communication plan provides procedures for the coordination of communication within the college, and between the college, the media, and the public, in the event of an emergency or controversial issue. H\0~ 0000001567 00000 n It defines the main message to be communicated, the target audience it needs to reach, and a strategy of how your message would be delivered to the selected audience. :+k!'=n$ZQ`{ESF h`263:!B`Q,"C W 0000000671 00000 n UC BERKELEY PROJECT COMMUNICATIONS PLAN. Without a plan, groups run the risk of reacting to external events in a knee-jerk manner, wasting valuable communication opportunities and getting pulled "off-mission" in the process. 0000008712 00000 n 2. Follow these steps to get started. The Emergency Communications Plan is a living document and subject to regular review and updating, including: Changes in emergency messaging delivery methods (equipment, software, etc.) 7) To better share the project's issues within municipalities and public institutions, at least 6 events (community meetings, public events) will be organized to raise awareness and interest. Some other major benefits include setting and managing expectations, better stakeholder management, and assisting with the project planning process. The following is a list of competencies that you will learn and practice in this project. 0000023044 00000 n They include the message, source, encoding, channel, decoding, receiver, feedback, noise, context and shared meaning. 0000001808 00000 n 206 0 obj <> endobj 3. .7are"|TQym&1TI=KSPc>)Obfz=f}TOcS_~o>i,+-_VMz>/{{:+@3A)( & lIan5s..DCPCr_e&gSUsPnM7w.n*W,.s Workbook A -3- Creating a Communications Plan OVERVIEW OF COMMUNICATIONS PLANNING This workbook presents information about how to develop a communications plan for times when your OST Research Task Force needs to inform or educate key audiences or the general public about your work on OST programs. A good plan imposes discipline and clear . In order to evaluate whether the model supports communication-oriented and process-sensitive planning, two case studies were . On the first tab, include basic information to describe your communication plan and its intended use. Key stakeholders in groups on the team should be documented according to the level of communication they. and different forwardlooking plan. 0000003371 00000 n It helps ensure systematic information sharing and two-way . Communication Logs 4. DLE Implementation Project Communications Plan Overview. She owes $300,000 on 5% fixed-rate mortgage compounds semiannually that has four years remaining in its term. Communication. endstream endobj 1174 0 obj <>/Metadata 108 0 R/Pages 1168 0 R/StructTreeRoot 192 0 R/Type/Catalog>> endobj 1175 0 obj <>/ExtGState<>/Font<>/ProcSet[/PDF/Text]/XObject<>>>/Rotate 0/StructParents 0/TrimBox[0.0 0.0 612.0 792.0]/Type/Page>> endobj 1176 0 obj <>stream The 8-Step Communication Planning Model The CSM Center uses the 8-Step Communication Planning Model when providing TA in communication planning. The plan phase sees the chosen vision(s) subject to input from a broad public, whose comments are used to refine the vision into a plan. HVmo6.>E,ECQ qE3}Hi$j;Rc, uws895VEeI$L.3 d#oPX_A0yE`f;. COMMUNICATIONS PLAN MAY 2016 FEED THE FUTURE TANZANIA LAND TENURE ASSISTANCE (LTA) CONTRACT NO: AID-OAA-I-12-00031 TASK ORDER NO: AID-621-TO-16-00005 SUBTITLE] JULY 2016 This document was produced as part of the Feed the Future initiative for review by the United States Writing an effective project management communication plan is as simple as following these 5 steps. GyX 7vUnqaj$c`k6*(>hV~Ec"B][z?7h0# g MD)J?QP t=3S$]xvTUNss[ a[ F}+2H>(]6zF[H C'A>#'\d@d10jZ+KkG{ckq$_$swqxv%Ymo_v=. xb```b``Qd`e`` Bl@cb0q(3Pa{ x? SOPHIA is a registered trademark of SOPHIA Learning, LLC. The plan is a detailed outline that demonstrates what communicators want to say, who they want to say it to and when and how they want to say it. 0000002487 00000 n Estimate a timeline for how long each step should take. Communications Planning. trailer The Communications Management Plan serves as a guide for communications throughout the life of the project and will be updated as communication needs change. Project Repository - SharePoint Other To be determined by the Project Team General communications As needed Focus Groups, Lunch n Learns, email lists, Project Repository, etc. 6o`xBA t8 Choose your target audiences. Communication planning is the process of laying out how communication will take place between team members and stakeholders, whether it be on a project, in an organization or both. Providers and the recipients of each communication. endstream endobj 1182 0 obj <>stream Identify the target audience for your message. Getting Started: Planning, Writing, and revising Business Messages Writing in Context: Four Key Concepts-Understanding the concepts can help you develop targeted writing plans, become a strong writer, and better reflect on the practice of writing Contextual Factors-Writing situations and is linked to what members of an organization must feel, know, believe in order to accomplish their goals . 1. P%Y 08nequa,JAs4O)kuYx./zX,:<2>.u (RP ngjqRl12Wo9 751GD,:tha?e.c4e0NLV*j;MS5k;HO}^5Cu_E30n|RD It serves as a programmatic road map to define what you are trying to achieve, the steps you will take to accomplish your goals and objectives, and how you will measure success. yz4cx~2o$ZS{]=v4ACFBtYC/ I!4;bee!k4pN 8jn^ Not all of them are always necessary. 0000053975 00000 n This preview shows page 1 - 3 out of 4 pages. hb```f``jd`a``c`b@ !Vp0094D]c\0aB +7 Ak.E+U@af&(g"#p#db{I.$^$QZ"IeBbu*g*1 VHKTRb)1#~$QQrWEZHqkGc{N#5VKmN>kHbwe I In this lesson, we'll discuss how to plan out a projects communications: Every project needs a communication planning, communication planning with stakeholders and team members, and to define the, The project manager will communicate varying levels of project status throughout a project's life cycle, and. 2249 29 0000016012 00000 n T$W *'M-5t6NN\sjvj I. 0000000876 00000 n This includes when to use which tools and when to communicate live vs. asynchronously. Include a video portraying manager/employee . e Meetings and activities A strategic communications plan will help you develop better media plans, too. C&i LFqy*CJ\_I?$.:qvg]Nw{k,}rf#q>xvfx;?$ 0000004147 00000 n (GMU, n.d.) Stage 4 is the only stage where the group is actually productive. HSN0+h#6@U&U18XTPrP;FpOHTe3 )3[4(l l"FcC5brII%-gXH*. Identify your objectives. Project Communications 6 . Detail how the organization and, QUESTION 1 Shira condo is worth $600,000. Issue profiling establishes the case record by compiling all the necessary information on the issue. 0000000016 00000 n A communication strategy can be one component of a CIP . One of the primary points of effective communication is that it is interactive. Choose a format Choose a platform where it will be easy to gather feedback on your communication plan and to share or store the plan for your team and stakeholders to reference. Larger projects will want to multiple tables, organized by audience, timeframe, or stage of the . Stage 1: In this stage, the group leader is sought after for guidance. 0 At their core, project communication plans facilitate effective communication. The plan formally defines who should be given specific information, when that information should be delivered and what communication channels will be used to deliver the information. Emergencies may include fires, bomb threats, natural disasters, a pandemic or major crimes. Strengths and challenges will be used to inform and influence the messaging and tactics in this communication plan. 1.1!The _____ communication plan is organized into the following sections: !Section 1.0 - Introduction !Section 2.0 - Situational analysis !Section 3.0 - Goals !Section 4.0 - Objectives !Section 5.0 - Strategies %PDF-1.5 % It is based on the theory and practice of endstream endobj 1177 0 obj <>stream H\j0l/s0mB..85ld8yjkHhf80&ngsBe? endstream endobj 1181 0 obj <>stream A good plan will help ensure that everyone in your organization is on the same page. This model provides an effective blueprint for communication planning, regardless of where you are in your grant cycle. communication plan: A communication plan is a policy-driven approach to providing stakeholders with information. It turns out that 90% of a project manager's job . This is the broad list: Approximately 80% of a Project Manager's time is spent communicating. +NHpG]. 2. Q(vzY, D@ The following are illustrative examples. In businesses, especially in implementing different projects, communication allows projects to progress smoothly without delays. 0000001682 00000 n This plan addresses each of those four processes as described below. 1187 0 obj <>/Filter/FlateDecode/ID[<057A62BB9F024740819699CFAF6F1C8B><706BCA0AFB9BAD4C91E35F1B6FA68E3F>]/Index[1173 30]/Info 1172 0 R/Length 84/Prev 913625/Root 1174 0 R/Size 1203/Type/XRef/W[1 3 1]>>stream Applying the Model: Comparing Two Case Studies of Urban Planning & Communications. endstream endobj 2250 0 obj<>>> endobj 2252 0 obj<>/Font<>>>/DA(/Helv 0 Tf 0 g )>> endobj 2253 0 obj<>/Font<>/XObject<>/ProcSet[/PDF/Text/ImageB]/ExtGState<>>>/StructParents 26>> endobj 2254 0 obj[/ICCBased 2268 0 R] endobj 2255 0 obj<> endobj 2256 0 obj<>stream Basically, communication is the way information is exchanged between entities. 0000020366 00000 n Clearly identify what is prompting the need for a more formal communications approach, and areas of concern that your internal communication plan will aim to address. 0000005663 00000 n 2. [ AfPVlpW,}YK1"c+*Lvt\=9&XmbBIP*U(vgV6iSKnTg_cw|A:W#]y^Q%kj_?= Once you open the document, prepare the title page by noting the name of the plan at the center of the page. It includes the following information: Medium: The medium that you'll be using to communicate. 238 0 obj <>/Filter/FlateDecode/ID[<9C06F50A79E2624F90C8D38144AA94F4>]/Index[206 54]/Info 205 0 R/Length 139/Prev 471562/Root 207 0 R/Size 260/Type/XRef/W[1 3 1]>>stream communications plan will help your group focus those resources on the most important tasks and set priorities. hbbd```b``W@$#_ e)XL0g*?E&0^HS$R@8`d1T_f68AHsc`B* FT Hb```#t``e`sL` fs)ge&~5&G 4.&iuV6_lX)la}ht3g"I>~mO?Y{ a8u# P(6G\3-T )8LgGlp`[M)h- ^-&s S(FjB'kfJ(Ihx&f[x;voB5M)xyl8.ICeYNa7>I1RPFasCC\*[#OQdiYt\Bek"tcD ZxYr!dEa&L3]8,P8 '1%46I2et?4p@Qt D8@$kdq @xH& I1 . HVpTsxl l\1e1b- HJ)n^H0RpPDPa4`HkvX,[b#%:={s )Dkzar' Jm%Or,h] @-M?LO6KJxF-Eom-54S H}iSiIU qa*#HAHKTE&Ba#H1g_5 a;zqF&Yd*p y>?,u5E_#c 5 Tactic Purpose Audience Timing Accountable Phase 1: Prepare managers to communicate changes. trailer << /Size 158 /Info 140 0 R /Root 143 0 R /Prev 255495 /ID[<8b7329ea7b23e333b017b55e71255bd9><483b2db76039bbbfd174c75c5c36cddf>] >> startxref 0 %%EOF 143 0 obj << /Type /Catalog /Pages 136 0 R /Metadata 141 0 R /PageLabels 134 0 R >> endobj 156 0 obj << /S 857 /L 958 /Filter /FlateDecode /Length 157 0 R >> stream A detailed Communication Strategy plan will be available on the 2nd project month. This might be an email, a face-to-face meeting, a video, or a written report. The process is often important for marketing teams to connect with current and potential . Identify the audience to whom you plan to deliver your communications plan. Elements of a Communication Plan 2. Communication Planning.pdf - Communication Planning by Sophia Tutorial WHAT'S COVERED In this lesson, we'll discuss how to plan out a projects, 1 out of 1 people found this document helpful. Tufts University Communications Planning Guide | Updated: 9/17/2014 | p. 3 I. Communication planning template 1.0! Communication planning coordinates ways to deliver information to people who are important to an organization. 5. 2.2 Improve collateral materials on a continual basis 2.3 Develop and establish key messages to market the college 2.4 Communicate effectively with external audiences (prospective students, parents, donors, alumni, businesses, media, community-at-large) to build awareness of college programs, offerings, services, events, and activities We've compiled the most useful project communication templates to aid project managers with consistent messaging. -gmY? "Impressive Writing" Please respond to the following: Share an example of a strategic, professionally written, strategic communication piece. Where the data needed for specific processes is intended to be documented outside of this particular communication plan, it is thereby noted. The plan is designed to be used in conjunction with the normal decision-making process of the Wing Command Staff. Roles involved in the project, a communications matrix, a guide for conducting meetings, a guide for decision making QsxfS|5 L;t>6lSU!:soZSvU,C%ZTB,6v@UJB%4JR4ri i||jzm^k2X2hkk\[\:YH|/O>BC~4\};0X5?_ Se 0000008683 00000 n Communication plan is a strategy used by a company to reach the target audience and inform people about the brand's product, service, goals, or future actions. Why do you need a Communications Plan Strategic planning will help your hospital integrate all its communications work on a particular issue, such as media activities, government relations, fundraising and communications with internal staff, patients and their families; A targeted strategy will help develop better media plans. 0000001725 00000 n 1 . The IEP Team must - (iv) Consider the communication needs of the child, and in the case of a child who is deaf or hard of hearing, consider the child's language and communication needs, opportunities for direct communications with peers and professional personnel in the child's language and communication mode, academic level, and 0000003555 00000 n As you can see in the image above, the elements of a communication plan are as follows: 2019 SOPHIA Learning, LLC. on completion of this unit a learner should: learning outcomes assessment criteria 1 understand the importance of 1.1 discuss the purpose of corporate corporate communication communication strategies 1.2 assess how corporate communications link to corporate objectives 1.3 analyse the relationship between corporate communication and 0000024530 00000 n @x>D44ZUz> 2Cv.M~8M|Z%gS1A{c_q/0w\S aV_Nb7Wy!&C|0)(.rc>-is8JlH"3o.e_*iJSD32z481 %q50V}OQKu~_ufnyt cEU42zp>} $Nq[LQ)f:h:MlqE\CONZG4*MzPNP5S/mCl{m'+mXDh0x+C#u]NiJSD,B(Ax6:,lCFK"K?{%|_2xxyy;7g>uL#R `S)^3fx,]!r!lhl*=0HG6_o w3Z)J=n-kF_P]uMezH3.YqY+CYqxpiQ%qXJ_7%{%Q| How to Write a Communication Plan in 5 Steps Step 1: Create a Title Page To draft a communication plan, you need to open a new document in any of the file formats such as MS Word, Google Docs, Pages, etc. This planning guide does the following: Defines the high-level strategic communications goals for Tufts and recommends steps 0000006443 00000 n Start developing a plan for identifying and using these channels. Hn0z 0000001545 00000 n JlFAmb0#. communication plans cover the rules and routes of this communication. Nature of Strategic Management.pdf, Which of the following statements is true about Caravaggios typical subjects a, What is the scientific name for St Johns Wort Hypericum perforatum used for, Biology Notes - Summer Semester 2011.docx, Shrimps Oh Bobin6t you too good fo anything and she gave him a smacking kiss on, D 53 Primary Glomerulopathy which is highly steroid responsive 1683 A, Metropolitan Community College, Kansas City, A 10 year old client is recovering from a splenectomy following a traumatic, LETAP PHARMACEUTICALS LTD. TRAINING MAN..docx, Operations Management: Processes and Supply Chains, Principles of Operations Management: Sustainability and Supply Chain Management, Strategic Compensation: A Human Resource Management Approach, Fundamentals of Human Resource Management, Building Management Skills: An Action-First Approach, Watch The State Budget Process https://www.youtube.com/watch?v=dt_yubkp4HI and then please respond to the following: After watching the steps in the budgeting process summarized in the NASBO. To do this, communication needs to be planned with a strategic focus that status reports, budget schedule, and risks. You can create a communication plan in four steps. 0000000768 00000 n 2. 4. endstream endobj 1180 0 obj <>stream Try Smartsheet for Free. 0000025333 00000 n when they communicate with the rest of the world. Communication is the function that integrates cost, scope and time to achieve a quality product and may be seen as having a foundation function to support all the areas; the means that assist in . 0000054142 00000 n Think about it - as a Project Manager you are spending most of your time measuring and reporting on the performance of the project, composing and reading emails, conducting meetings, writing the project plan, meeting with team members, overseeing work being performed, meeting with . This overview will help you fill out the blank communications plan worksheet in Appendix A, as well as provide an example of a communications plan (In Appendix B) for . hb```f`` B@16 ; Uu(/@Ra#1Z %7ges]zY+/Mlt TV*Xa W }@1@Z20ea(KK The nine steps in this template address the key aspects that programs should consider: 1. `KxqAC$I!, T\,v_(iFoE_\VIpPY ! Ask questions so everyone can see. 259 0 obj <>stream Download this simple communication plan template as a Google sheet, Excel spreadsheet, or PDF. It contains all the communications that you're planning to make about a project. The Table of Contents provides an overview of the content on the tabs that follow. Communications management is about keeping everybody in the loop. Included on this page, you'll find a project management project communication plan . vAD5t J#F 0000002152 00000 n " Communication is essential to human interaction." - Source Unknown Other reasons: _____ _____ _____ _____ Strategic Communications Planning Communication supports projects, programs and policies that re q u i re stakeholder acceptance, understanding or action. Developing a Communication Plan The communication plan may be one of the most important documents that you and your communication workgroup create. Description: Communication Planning Templates are created for developing an effective communication strategy. Communication Plan Example they arise. Course Hero uses AI to attempt to automatically extract content from documents to surface to you and others so you can study better, e.g., in search results, to enrich docs, and more. Course Hero uses AI to attempt to automatically extract content from documents to surface to you and others so you can study better, e.g., in search results, to enrich docs, and more. JH!4F""` 4 % I$.l6;Rla.3B, Q/]A. @U"LUfk2gP{WiuE{]N3?KQfS[2Ud*y[o i& 0 endstream endobj 157 0 obj 683 endobj 144 0 obj << /Type /Page /Parent 135 0 R /Resources 145 0 R /Contents 149 0 R /MediaBox [ 0 0 612 792 ] /CropBox [ 0 0 612 792 ] /Rotate 0 >> endobj 145 0 obj << /ProcSet [ /PDF /Text ] /Font << /TT2 146 0 R /TT4 151 0 R >> /ExtGState << /GS1 152 0 R >> /ColorSpace << /Cs6 147 0 R >> >> endobj 146 0 obj << /Type /Font /Subtype /TrueType /FirstChar 32 /LastChar 151 /Widths [ 333 0 0 0 0 0 889 0 389 389 556 0 333 333 333 278 667 667 667 667 667 667 667 0 0 0 333 0 0 0 0 611 0 778 778 778 778 722 667 833 833 389 0 833 667 944 833 833 722 833 778 722 722 833 778 1000 0 0 0 0 0 0 0 0 0 667 667 667 667 667 389 667 667 333 333 667 333 1000 667 667 667 667 444 611 444 667 611 944 667 611 556 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 278 0 0 0 0 1000 ] /Encoding /WinAnsiEncoding /BaseFont /JBPHCD+Arial-Black /FontDescriptor 148 0 R >> endobj 147 0 obj [ /ICCBased 154 0 R ] endobj 148 0 obj << /Type /FontDescriptor /Ascent 1100 /CapHeight 718 /Descent -309 /Flags 32 /FontBBox [ -194 -307 1688 1083 ] /FontName /JBPHCD+Arial-Black /ItalicAngle 0 /StemV 222 /XHeight 515 /FontFile2 153 0 R >> endobj 149 0 obj << /Length 347 /Filter /FlateDecode >> stream There are a variety of communication plans that can be applicable for many different purposes in order to achieve the implementation of an approach or an action that is policy-driven and development-oriented. Introduction . The following is a summary of the assessment's findings. Crisis Communication Plan . Marketing Communications Plan 3 Executive Summary Full service agency "Oakly & Oakley" has been asked to prepare a three-year communications plan for the Toyota Prius, which is to be launched in the UK. To ensure your target audience receives your messages, consider which communication channels may be best . Prepare manager briefing kits that highlight changes, explain manager responsibilities, and provide talking points for addressing employee questions and concerns. Strategic communications planning will help your organization integrate all of its. S o 1202 0 obj <>stream Such helpful templates can be used to plan communications in a project, including communication methods, frequency of events, the appointment of responsible persons, selection of participants, etc. INTRODUCTION Describe the purpose of your plan and how it will be organized. Strategic Communications Planning Page DaveFleet.com 5 THE CONTENT OF A COMMUNICATIONS PLAN Let's start by looking at the general sections of a communications plan. 0000006483 00000 n Communication Plan found in: Determine Stakeholder Communication Plan Pictures PDF, Communication Plan Ppt PowerPoint Presentation Styles Slideshow, Detailed Communication Plan Ppt PowerPoint Presentation Professional Gridlines,.. Determine the channel (s) on which you need to deliver your messages. communication. Based on the benefits explained above, we're sure you're anxious to start your own project management communication plan. 0000006570 00000 n The following matrix can be used to assemble target audiences, messages, and delivery channels. qR&bzK +2Hf9Pp,EO[UY3}sCHDkV^*nx1{ aoC*4x%1ABW1uC[M6s!bF2jcUF/~~%rb_%ZclyyNIsk^q4*vfT2eI/SrY]:8kw2DzZAaXLFbp{@KAnbD;hW[Sb4Zkp4cv]*+`I=fouZI5 0000008799 00000 n A communication plan defines the approach that a program will use to communicate with communities. Decide which team members are responsible for delivering the message. A communication plan is a roadmap for communicating data, information and knowledge. 1. It is not a "one size fits all" tool, but allows users to create sitespecific, actionable communication plans. What's a good definition for pricing strategy, integrated marketing communication strategy, marketing plan, KPI's and Promotional Strategy? 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