As a great prophet once said: This is the year of just realising stuff and everyone around me were all just realising things. Claire Yurika Davis has definitely spent the year following in Kylie Jenners footsteps, trying to get a good grasp on what she wants, learning tarot, and reading books. Hangers final sample sale will take place in Soho, 26 September. If people were looking to run a business now I would ask them a tonne of questions first, like what is it for? If you think of it as an alternative to leather or PVC, its pretty clear that an alternative that doesnt involve the slaughter of an animal or even more plastic in the world makes sense. "Its as if it exists in peoples minds as this untouchable conversation and as something that you only talk about when it happens to you., Its important to have conversations with people about grief and death as much as possible. Not only do groups like this support those that need it and make them feel understood, but they also work to improve the general conversation around grief and bridge those going through it with those who arent or haven't. Today, Claire shares her expert insight into starting your own brand, authentic storytelling and embracing sustainability. Claire Yurika Davis Creative + Education + Divination 31, London/Ibiza, she/her, Aquarius Blending knowledge from her spiritual journey with 7 years building her independent, zero-waste fashion brand HANGER, Claire's expert voice, mystic energy + aesthetic status is creatively unmatched. We begin with non-conformist and founder of Hanger Inc Claire Yurika Davis, who masters a sci-fi Japanese-inspired aesthetic working chiefly in latex. Summary I am so excited for this week's episode with the iconic Claire Yurika, aka The High Priestexx, and founder of Hangar and the more recently Cogdis Studio. I think people are always looking for new external stimulus but why not use what you already know? She founded the brand back in 2013. The designer wanted to dismantle some of the taboo that still exists around talking about grief and loss. Are there any ways that you would recommend to make a brand pandemic-proof? Whatsyourlegacy.co.uk I worked with artist Chris Fowler on this shoot, mainly just because we wanted to create something fun and in line with the inspiration of the collection. Given that the aesthetic was inherently inspired by their previous work and racial community it was a difficult decision but they hadnt performed well. Elissa Grainger from Elissa Poppy and Claire Yurika Davis from HANGER are the two winners of the competition [Photo: ASOS] Over 600 emerging labels applied to ASOS' first Fashion Discovery competition. Claire Yurika Davis of HANGER in conversation with NeoL magazine now live! I think its the best thing to do as it allows you to stay creative at home, it gives you more work to add to your portfolio and youd get feedback from the designer which I think is super valuable. Yeah, 100%, youve got to create the system to make that possible, because if you go with the standard, everything in fashion is so archaic that youre going to be led down a crumbly path from the start. At first I thought go and step on lego but now, realistically, I feel a bit sorry for her. The founder of HANGER shares her expert insight into starting your own brand, authentic storytelling and embracing sustainability. As an openly spiritual person and tarot card reader, Davis accepted her grief as part of her. "We all hung out together a lot, so its a great opportunity to make new friends that you connect to on a deeper level. Like the team who produced your video or models and photographers you work with? 0 posts. My mum is Japanese but we live in England and I was brought up with relatively no money we didnt really go back to Japan that much and I didnt really know that many Japanese people here so I always felt quite disconnected from my Japanese heritage, so a lot of my work was my way of exploring that in a way that felt exciting. Everybody else gets theirs mentioned and there are images of their brands work and images of them in the studio. And oh how the fash' world will always adore juxtaposition especially when executed as immaculately as has been achieved here. At BRICKS we like to share the love who are some emerging creatives in your field who you think are killing it? Hey Fashion! It is arguably a relatively simple recipe, but one which predicates designer Claire Yurika Davis' continued success: a gentle colour palette and clean cuts, with the right amount of juxtaposition. As our collective understanding of mental health has improved, the narrative surrounding grief and death has changed. Davis describes how she felt overwhelmed by the structure of the industry. Then it clicked. I think there is definitely an inherent boldness within my pieces that would lend to a feeling of empowerment but I dont want the main message of my work to be overt sexuality. Her new chapter is finding a way to shift fashions culture on a larger scale as shes been at the helm of her own company for long enough. If youre not white mixed Asian youre not in the gang essentially, she adds. A funeral is meant to be a celebration," she says. I also just want to make sustainability a little cooler, she adds. Obviously, sustainability is needed in the fashion industry. Then it clicked. I think the development of style is a constant thing and is always changing. The founder of HANGER shares her expert insight into starting your own brand, authentic storytelling and embracing sustainability. Spirituality Lead Florence Huntington-Whiteley Talent + Community E-commerce; There are very few things that are done or thought up solely on my own. So youve got to make the distinction of the purpose of everything. After seven years at the helm of her cult brand Hanger Inc, she's decided she's done with designing. Are you Asian American? But also when it comes to the actual product side, its all really linked to what kind of product and what the purpose of it is, because if youve got a product that you need to release at this time of year and in this location, those kinds of restrictions are going to cause you problems. When did you decide you were going to start your own brand? I ripped the show apart from top to bottom, I said it was dogshit, I cant help but say how I feel.. Yes itll cost them more, and they might make a loss, but so what? While its bold, innovative and statement-making aesthetic is the defining feature, the brand also quietly focuses on sustainability and zero waste. I think if you can recognise that the system as it currently stands is broken then theres no point in trying to participate until theres enough that are all in the right stage and feel the same and are ready to rebuild it together. If so, take the County's AAPI survey! Its a worldwide, but also very Western issue, particularly in the UK, where we are inherently stiff with subjects like that," she says, adding that many Brits employ the same repressed attitudes towards sex: we just don't talk about it. When we connect via video chat, shes sat in her Hackney studio, which she describes as fucking grim (shes a fan of expletives) as its cold and poorly insulated. Id rather set [Hanger Inc] on fire than give it to someone whos vision I didnt get, yknow?. A post shared by Claire Yurika Davis (@nothanksm8). Creative Director / Concept by Claire Yurika Davis @ Hanger & Juno Calypso Dir. http://www.neol.jp/culture/50928/3/ Japanese translation:. Free company director check. I mean I have been doing this for ages with my employees my social media girl moved to Berlin last year and its fine, we can sort things out over Whatsapp anyway. With every shoot, the team is made up of friends or friends of friends. "We're like sustainability agony aunts," adds Claire Yurika Davis, who founded sustainable latex brand Hanger and now runs CogDis with Robinson and ex-Nike brand manager Florence Huntington-Whiteley. So we touched on it briefly earlier, but I know some designs have been inspired by your culture and heritage can you tell me more about the process of incorporating your culture into your designs? Recent CSM grad Richard Quinn, who is defining his own genre of 'crack couture' follows . "I was like 'why is the designer always bottom of the pile?' I wouldnt recommend taking every step that I did, I only did them because I had no idea what to do, and it did get me somewhere. A lot of brands will have one sustainable collection, or one good product for example, the one that gets mentioned most is the Adidas x Parley shoe. . Watch. However, the problem with programmes like these is that they give you mentors who are reasonably old white folk who have no idea of the world currently and how that world impacts you, especially as a black or brown female, so the advice you end up getting would have been correct maybe 10-15 years ago, but not now. Yeah, totally, like Im not about to try and remanufacture a wheel I dont have the tools to fix it with its not my place and its too much of a burden, but what I can do is interact with people in that space and try and insert a little bit of knowledge and change a little bit of behaviour. We sit down with the Next In Fashion star. 1 following. I had always wanted to launch my own brand, so it felt as though there couldnt be a better time to go it alone.. With underground streetwear in mind, this pair is cut to tightly hug your frame, shaped with bonded seams and a . Is this for fun or for money? "People are detached from the concept that life will end. With a rich heritage and a cultural background rooted in Japan and Jamaica, Claire has bought her ethnic background to the Label. I liked the word, it was simple, it essentially didnt mean anything, it refers to a clothes hanger which is like the most basic thing and I liked that non-name-ness about it. Right, like the idea is already within you and its such a weird thing with creative learning, theyll always encourage you to look outside, and thats not to discount outside influence, but youve got to marry that with what you already have inside you so that it has some relevance. Chances are you'll recognise more than a few of the competitors including Daniel Fletcher, artistic director at Fiorucci, and Claire Yurika Davis, founder of latex label HANGER. Id rather set it on fire than give it to someone whos vision I didnt get, yknow? she adds. But if you can bring it into your work somehow then you can get the chance to learn and discover while you work. Over a zoom from Ibiza to Dublin we spoke about toxic positivity and how it has captivated our generation, as well as why endings are not bad, how Tarot can relate to Death. While on Next In Fashion, Davis opened up about the death of her father a few years ago. 0 followers. For me as a person, I want to give myself the least amount of pressure possible and I think thats a good way of doing it. Davis comes from the perspective of having run a brand that people associated with sustainability, which had its challenges. I didnt want it to be about me. Recently she put out an open call for pitches to see whether she could find a worthy successor to take over the brand after her departure, but she hasnt had any good proposals as of yet. Did you ever find it hard when you first started delegating tasks when its your label? I think flexibility is so important in your working structure, but also in your team I know a lot of designers that are real control freaks, and to have a team that is pandemic-proof is to have a team that you can rely on and trust to be able to get on with their work without you breathing down their necks. Two winners were given a grant of 50,000 each, along with business support, plus an edit of their collections sold on ASOS.com. Amal Clooney wears strapless gown in spring green, Designer Claire Yurika Davis on breaking into fashion, overcoming obstacles and tackling grief head on, HARPER'S BAZAAR, PART OF THE HEARST UK FASHION & BEAUTY NETWORK. Jade Jackman Prod. Explore. Specializing in slick, directional and fetish-inspired . The London-based designer, who specialises in working with latex, is not only doing exciting things in fashion design, shes also using her platform to talk about relatable issues close to her heart - from sustainability and the problem with unpaid internships, to her experience with grief and why we need to openly talk about loss. Afterwards, she realised they had been covertly filming the entire conversation further adding to her theory that they didnt ever have her best interests at heart. My dad died in 2014, when I was 18, and hearing her honest, straight-talking approach to death was refreshing after so many years of feeling so misunderstood. Out at nights like PDA where you wanted to watch things together people thought it was taking a on. Only piece of my story they wanted to go the distance, she adds to those we might be with! White mixed Asian youre not likely to find me in the same way we approach it super so. 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